The March on Washington was an organized, nonviolent civil rights protest in which a quarter of a million civil rights activists gathered at the nation’s capital to fight for “jobs and freedom” and the passage of the Civil Rights Bill. Blacks and whites alike joined together in this peaceful protest, hoisting signs and singing chants. The March on Washington was covered by an unprecedented amount of TV coverage – more even than the NASA space shots. The audience for the march, therefore, became the millions of people across the nation, and across the world, who could experience it through their TVs. It was this wide media coverage that played a large role in the success of the march.